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Suggestions for buying clocks

As Time goes Buy

As Time goes BuyLooking for the perfect gift for an occasion? Need something outstanding for an anniversary or for a wedding, a retirement gift, or for a special birthday? A clock will make a lasting impression and is the perfect choice for just about any situation. Everyone knows that we are a time driven society. We always have to be somewhere. We are in a rush to make a train, plane or bus or we have to meet or pick someone up at a certain time. The wristwatch just doesn't cut it anymore - you need a clock in every room. And what a great gift a clock makes. They are available in just about any price range. They come in wood, brass, glass, crystal, marble, silver or goldtone. They can be personalized or engraved to make a lasting impression. They can be hung on a wall or placed on a table or shelf. They go in your office, library, kitchen, den or dining room. They can even be found in a bathroom. Clocks can be purchased in every type of decor or color to match or contrast with the area they will be placed. They are available in electric or battery operated models. There are also travel versions. Many have an alarm, some play music or chimes. There are wall clocks and mantel clocks that play a different sound or tune on the hour. Westminster chimes is a popular sound for the mantel clocks. How can anyone forget the wall clock that had a different bird sound every hour. Many of these clocks have an automatic shut off that keeps them from making noise when the room is dark and everyone is presumably asleep. There are also Lucite desk clocks that change color with every minute. The time changes from red to purple to green to blue and you have to love it. And who could forget those coo-coo clocks that were popular years ago? Some people prefer analog while others may prefer the digital version. Many of the digital versions will also give the day and/or date. They can also give the room temperature, the phases of the moon, or an estimate of the expected weather. Analog clocks can have roman numerals, or regular numbers. The very popular Movado clocks have just a dot for the twelve. Some clocks will also have room for a photo. Many other clocks are combined with a pen or note paper to make them a desk accessory. There are also clocks that give the time around the world. These are especially useful to anyone that conducts business in different countries, or anyone that has family traveling or living abroad. It's easier to know the time when you can see it in front of you, instead of having to count all those hours ahead or behind. World clocks are available in analog or digital versions. These clocks make especially nice corporate gifts and are often shown with a company logo or other personalization. Movado, Bulova, Seiko, and Seth Thomas are some of the better-known brand names. Howard Miller also makes those furniture clocks that are popular once again. These names represent fine quality clocks that anyone would be proud to give or receive. The next time there's an occasion and you can't figure out what to purchase, remembers that it's always the right time to give a clock as a gift.

One Powerful Word That Will Boost Your Sales

One Powerful Word That Will Boost Your Sales

What if I told you that there is one single word that can improve your sales exponentially? This single word is so powerful that not only will it change your sales, but it will change your lifestyle! You will finally learn how to market the RIGHT way to your customers!What is this magical word? The word is "you"!What is so magical about the word "you"? Using this word on your websites makes your customers come first! It makes them feel like their needs are put first and they will inevitably buy your product if they are made to feel like the reason that you have created it!Every consumer is selfish! I admit it. I'm a consumer. I'm selfish too! I want to know, "what's in it for me?" if I'm going to buy something. If you want to properly market to your customers, you need to tell them what's in it for them! Direct the salespitch to "you" and make it seem that you're talking to them one on one!Don't write in "business-speak"! Avoid saying things like "our company has been in business for 25 years and we strive to find a turnkey solution to the industry of...". Blah, blah, blah! No one wants to hear that! Leave that information for the "About Us" section and make your front page about the customer and their needs.Tell them how it will improve their life! Don't sit there and list the features of your product, list the benefits of how it will change your customers' lives! An example is if you were selling "noise cancelling headphones". A feature of these headphones is that they filter out outside noise. However a benefit is "when you're on the noisy subway on your way to work, put on these headphones and get whisked away to your favorite relaxation music!"Once you understand that your customers want to know why they should buy your product and how it will improve their lives, then you've got the biggest, most important concept of marketing! Sell to "you" not to you!

The Mighty Marketing Newsletter

The Mighty Marketing Newsletter

For many companies and organizations, its a powerful marketing tool that attracts and retains customers. Im referring to the dependable, hard-working newsletter.On the subject of newsletters, guerilla marketing guru Jay Conrad Levinson says, It's a way of staying in touch, proving your expertise, giving beneficial information and gaining confidence.Newsletters can be used for marketing, public relations, sales support, associations, or many other purposes.But how do you publish a successful newsletter?Following are some simple strategies that have worked well for my clients and me.Content and StyleConsistently providing editorial value is the key to a successful newsletter. Measuring content against a set of objectives is one way to accomplish this.What is the purpose of your newsletter? What are you trying to deliver to your readers?Another way is simply to remember what you're publishing -- a news letter. After all, newsletter is the marriage of two common words: news and letter. If you make your newsletter newsy, providing readers the latest information on subjects they care about, you can't go wrong.Does all content have to be cutting-edge news? No. Editorial content can be a new slant on an old subject. It can be time-tested tips that are good reminders to an interested audience. Or sometimes it's information that isn't new but useful to people in a new stage of life -- parenting, for instance.Whatever the content, it should be relevant to readers. If unsure, just ask yourself: How can readers use this information? Is there take-away value?The second word, letter, helps to establish a writing style and tone. I like to write articles and newsletters as if I'm writing to one person in a friendly, conversational tone.Newsletters are often a dialogue with customers -- the lifeblood of your business -- so the tone, while friendly, needs to be respectful. Just avoid writing newsletters that are stiff, formal and self-important.Story IdeasIn the abstract, thinking news is great. However, a few concrete ideas can help kick start a newsletter. Here is a partial list:* News
* Product and service stories
* Product and service tips
* Special offers, promotions and sales
* Explanatory articles (how it works)
* Case histories
* Industry updates
* Do's and don'ts
* Appropriate humor
* Quotes and testimonials
* Checklists
* Interviews
* Profiles
* Letters
* Community involvementWant some more good ideas? Collect and read newsletters. What do you like? What can you apply?Create a newsletter file and fill it with company and industry news items. Keep a list of ideas, talk to customers, attend trade shows and seminars, and read as much as you can.By keeping yourself well informed, your newsletter will stay current and interesting to your readers. Finally, publish your newsletter on a regular basis and your sales are sure to increase.(c) 2005 Neil Sagebiel

Google Adsense Earnings May be The Best way To Make Money Online?

Google Adsense Earnings May be The Best way To Make Money Online?

For the last couple of years, Google Adsense has taken control of forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous money to be made and millions made by those who are working from home. It seems that Google Adsense earnings have already dominated the internet marketing business and is now seems to be the easiest way to making money online.The key to success with Google Adsense earnings is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your website. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits. With all the people getting online and clicking away everyday, it is no wonder why Google Adsense earnings has become an instant hit. For some who are just new to this, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other peoples services. But then, when they get the idea that they are actually earning more money that way, all doubts are is laid to rest.There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.1. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless. 2. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Adsense earnings. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services. The possibility of adding is 2nd tier in Adsense earnings is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning. The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem useless.With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image. With Google Adsense earnings, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense earnings.For now, however, Google Adsense earnings is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense earnings, it will take awhile for the Adsense privileges to be spammed and even terminated.

The What's Next? Process for Creating A Winning Competitive Strategy

The OldThe old customary procedure of strategy development has a pure and sound logic. It has been designed in order to answer the question: What is it that we should do in order to achieve our goals?The process essentially involves three stages:1. Where are we now?2. Where do we want to be?3. How are we to get there?This process is based on Gap Analysis. Supposedly, the competitor who will manage to execute it better and wiser (and will also carry out the strategy with consistence and persistence), will be the one who achieves the competitive advantage over the rest of the market.I claim that this time honored process is no longer adequate. It is not sufficient for the competitive environment of this day and age. It does not help managers steer their organizations in the direction of success and profitability. I call it: "Wishful Strategizing". Its outcome is more often than not, failure. This results in executives who lose faith in strategy making altogether.What is wrong with the classic process? Before anything else, its basic assumptions are erroneous:Assumption # 1: We know our goals.Our evaluation of potential is based upon the current situation, and on consumers' answers to market research questions. However, the real potential, that which we cannot see while adhering to this approach, is based on "what could be". Our initiatives and actions continuously change customer desires. Products that no consumer ever wished to exist become vital necessities. Hence raise the famous historic mistakes in market potential assessment of commercial flights, cars, computers, and so many other products and services. Assumption # 2: The world is stable.We assume that if we just define where we want to get to, we would surely be able to either find or make our route to get there. The leading image, in the background of it all, is that of driving through a more or less previously explored landscape that anyway remains unaltered while we progress across it. Well, the choice of image could not be more misleading. In the past, companies succeeded by discovering or unveiling unsatisfied customer needs. Today, generally speaking, there is no such thing as ungratified needs. Moreover, customers have become infested with options. Their expectations are constantly rising. Their wants are volatile. If in the past, "market share" was a stable index of achievements (as we used to say: "we have achieved a market share of x"), than today, in many fields, the market share data changes by the month, by the week, and even by the day. We can speak only of our average market share. Most managers will admit that there are no more sustainable competitive advantages, and that the mission has become the achievement of a repeatable competitive advantage. While the old approach is a control-oriented approach (we aspire for market dominance), the new orientation of marketing behavior is that of a dance-along with the market trends and with the customers.Assumption # 3: Only we are doing this (or: we do it better).The illusion that we are capable of defining specific goals and of moving towards them virtually unimpeded, assumes that our competitors are going to continue doing exactly what they have been doing so far. Well, surprise! They will do no such thing. First of all, the competitors of today may not be the competitors of tomorrow. Manufacturing in china, electronic trade, and the limitless openness of customers to novelties have lowered entrance barriers in many market categories. Furthermore, managers now spend less time in their posts. This means that new managers constantly pop up in competing companies and bring with them with new ideas, or at least a fresh ambition. In the past, when the game consisted of a rat-race toward unfulfilled customer needs one could know exactly what one's competition was attempting to achieve. Since then, more and more companies have realized the need for inventiveness and innovation, in order to do something that could succeed, and that their competitors have not yet tried.The NewSo then, what is the alternative to the old brick road to strategy? I propose that we move from wish-oriented management to opportunity-oriented management. I would like to hereby offer a new process leading to successful strategizing, which we have been using in our consulting work for the last few years. It includes four stages:1. What's now?2. What's possible?3. What's feasible?4. What's next?The new heart of the process is the question "what is possible?". Admittedly, the old process does encompass a SWOT Analysis, in which there is an Opportunity component (the O bit). It is however a minor and usually pretty much neglected step in the strategy development process. It has no method; it has no tools. You just list whatever opportunities come to mind.As opposed to that, the process I am offering is based totally on systematic examination and thorough scanning of available opportunities. We have developed a comprehensive methodology for doing that. We named it 'The Opportunity Scan' or in short 'The O-Scan'. This set of procedures and tools is designed to map the full scale of opportunities that are available to the company at a certain point of time. Judging from my experience, defining goals is much more meaningful, far-reaching and effective, after a proper opportunity scan. We have created the O-Scan after having analyzed in depths more than 150 companies who have managed to come up with a "next thing", and succeeded. This "new thing" usually was - A new winning business concept- A new winning competitive strategy- A new segment that offers growth potential- An innovative 'Hit' product (or service) - An irresistible brand strategy.Our analysis asked the question: "where and how was the new opportunity found and identified?". Based on the conclusions of this extensive study as well as of our own accumulating experience, we determined that a systematic opportunity search should encompass six modules for which we assembled or designed the most appropriate instruments:1. Consumer Fore-Search 2. Competition analysis 3. Internal Audit 4. Brand Audit 5. Worldwide Lookup 6. Inventive Thinking The What's Next? Process for strategy development, could be summed by the three "Open Your I's" commandments: Identify, Invent, Implement.The static nature of the old process manifests itself once more in the norm of performing the process of strategy development infrequently, because "one does not change one's strategy every day". In contrast, the approach I am professing reads: strategy in motion, strategy in constant development that stems from the tension between the need of continuity, and the accommodation to the changing environment and opportunities. Therefore, the strategy development process is a continuous one, which constitutes an essential element of the routine management work.

The 7 Step Challenge - Does Your Marketing Company Measure Up?

What makes you different? How do I know I will get value from your services? Why should I use your services, as opposed to someone else? These are questions that I get constantly. I am sure that in your business you get equivalent questions. This article objectively looks at criteria you should use for choosing services like 3Rs. I would strongly advise you to use this as a template for the products and services that you sell. All companies are set up with one key goal in mind to make money . Owners and investors put money into a company based on a business idea and plan. However, without continued and profitable sales they will fail. It is essential that business owners realise how crucial it is to plan their sales and marketing effectively. This means understanding why people buy their products, who buys them, what problems purchasing those products solve, and what solving those problems enables the purchaser to do. Finally understanding how customers will put a value on the ownership of the product, as well as understanding the cost of not buying them. In line with this, it is also very important to know the decision making process and also who their competitors are. This will impact the sales and marketing strategy, as well as pricing. If you are not an experienced Sales or Marketing Manager, or indeed do not have the time to do everything yourself, you should look to investing in some services to compliment your own skill set. Below are some criteria, you should consider, before deciding on someone to help you generate additional business; 1. Experience Do they have relevant experience in my type of business Do they have satisfied customers? 2. Understanding Do they understand what my issues and problems are - More importantly, do they understand my target markets issues? 3. Methodology Do they follow and implement proven processes - Will they work for my business? 4. Measurement Do they track all results - Can I see exactly what I am getting for my money? 5. Shared Risk Do they work on a flat or fixed Fee - Or is their remuneration part based on my actual sales? 6. Credibility Do they sound believable Am I prepared to trust the future of my business with this firm? 7. Integrity How honest are they with me Are my customer contacts, plans and aspirations safe? And finally 8. Passion Do they have a passion to succeed in their own business, which will reflect on what they do for my Business? Any engagement with an outside firm should be based on partnership. You need to share common values, and beliefs. While all businesses should operate to make a profit, there also needs to be a guiding principle of care and customer service.

Summary

Suggestions for buying clocks